I blend technical excellence with emotional resonance, transforming information into meaningful narratives that inspire action. I'm committed to clarity, accessibility, and purpose-driven messaging that advances educational initiatives while engaging diverse stakeholders.
Transforming an outdated website into a modern, user-friendly digital experience for a complex educational organization.
View Live ProjectGathering input from diverse departments across a large organization without getting overwhelmed by competing priorities.
Transitioning from an outdated Joomla platform to a modern, education-specific CMS (Finalsite) while ensuring content consistency.
Meeting a strict summer launch deadline to ensure minimal disruption to organizational operations.
Training and supporting over 60 content editors from across the organization on the new CMS platform.
Analyzed website survey results to understand organizational needs, mapped existing content structure, and interfaced with key stakeholders from each branch.
Developed the site architecture within Finalsite, created a content migration strategy, and designed the navigation structure to improve usability.
Customized the homepage template to include key features like the hero video, superintendent's message, and board links. Collaborated with graphic design team on color schemes and accessibility features.
Led training sessions and provided one-on-one guidance for content editors. Developed documentation and best practices for consistent content creation across the organization.
Developed a comprehensive testing protocol, coordinated with IT services for a smooth transition, and successfully launched between academic years.
Restructured the entire site information hierarchy to create intuitive navigation paths for diverse user groups.
Developed consistent voice and tone guidelines while writing copy that adhered to brand standards across the website.
Coordinated between 60+ content editors, executive leadership, and technical teams to ensure alignment throughout the project.
Customized templates and page layouts to create a cohesive user experience that met the unique needs of SBCSS.
Drag the slider to compare the previous website design with the modern, user-focused redesign.
Created a digital experience that accurately reflects the professionalism and forward-thinking nature of the organization.
Empowered 60+ team members to manage their own content while maintaining brand consistency and quality standards.
Created intuitive navigation and mobile-responsive design that serves diverse stakeholder needs from staff to parents to community members.
"Congrats on the website! Looks amazing!!!!"
Creating emotionally resonant social media content that showcases student voices and amplifies organizational reach.
View Live Project
🏛️ What an exciting Semi-Finals! ⚖️
Redlands East Valley High School and the Academy for Academic Excellence brought their A-game to the courtroom in this intense Mock Trial showdown!
These incredible students delivered outstanding performances 👏
Congratulations to both teams on an amazing competition! 🎉
#SBCountySchools #TransformingLives
This reel highlights the creative storytelling techniques I utilize to transform standard event coverage into an emotionally engaging narrative that showcases student achievement and community partnership.
By intercutting interviews from opposing team members, I created a compelling storyline that built tension and showcased the competitive spirit of the event.
Featured a particularly compelling student narrative about how the mock trial program transformed him from a shy student into a confident, well-spoken senior.
Prioritized student perspectives rather than authority figures, letting the participants share their own experiences and passions directly with the audience.
Carefully structured the narrative arc to build emotional investment, using music and editing rhythm to enhance the competitive tension and personal stories.
The highest-performing reel in the organization's social media history
Exceptional share rate demonstrating strong audience connection and content value
Significantly above average for educational content on Instagram (1.63%)
Participants expressed pride in seeing their achievements and personal stories highlighted in a professional, engaging format.
Established a new standard for social media engagement by tagging participating schools and districts, significantly expanding reach and creating a model for future content.
Successfully highlighted the partnership between SBCSS and the County District Attorney's office, strengthening institutional relationships and demonstrating collaborative educational initiatives.
My goal is to catch authentic moments that tell compelling stories. I focus on creating visual narratives that highlight moments of human connection, exemplify organizational culture, and showcase impactful events. Each image is carefully composed and edited to convey the intended message while maintaining professional quality and aesthetic appeal.
Mastery of camera settings for quick adjustments to capture compelling moments before they pass
Know-how to match the situation to the right focal length and lens type
Advanced skills in Adobe Lightroom, Photoshop and Topaz Labs to enhance images while maintaining authenticity
Strategic use of situational lighting to enhance visual storytelling in various environmental conditions
Creating a comprehensive video series to celebrate educational excellence across San Bernardino County.
View Live ProjectThe Golden Bell Awards, presented by the California School Boards Association, recognize outstanding educational programs across the state. As part of SBCSS's celebration of county winners, our team produced a series of eight videos showcasing these exemplary programs for an awards ceremony at the San Bernardino County School Boards Association meeting.
Developed a unified visual identity across all eight videos while highlighting each program's unique achievements and educational approach.
A project of this magnitude requires extensive teamwork and communication to provide excellent customer service to our educational partners and deliver a high-quality product on time.
Traveled to multiple school sites across the county, adapting to diverse environments while maintaining a consistent filming approach with dual-camera setups.
The Fontana Unified School District's Summer Bridge Program exemplifies the innovative educational initiatives celebrated in our Golden Bell video series. This program creates a multi-generational mentorship model that helps students transition into high school while developing leadership skills in older participants.
For this specific video, I focused on the program's unique peer mentorship cycle. I carefully selected interview segments that demonstrated how older students help younger ones transition to high school, creating a self-reinforcing culture of leadership and support.
Used dual-camera setups to capture authentic student interactions during active program hours. This approach documented genuine mentorship moments that substantiated the interview narratives and showed the program's impact through real-time examples.
Structured the video to show how the program creates a positive feedback loop—new students become mentors in subsequent years, strengthening the program's effectiveness over time. This storytelling approach revealed both immediate benefits and long-term program sustainability.
With eight videos to produce for different districts while maintaining consistent quality, the timeline presented significant challenges for planning, production, and post-production.
Developed a systematic production workflow with the communications team that divided responsibilities while maintaining quality control checkpoints. Created reusable motion graphics templates that could be quickly customized for each video.
Each Golden Bell program operated in different environments with varying visual opportunities and constraints, making it difficult to maintain visual consistency across all videos.
Adapted lighting and camera setups for each unique school environment while maintaining consistent interview framing. Created a flexible shooting strategy that could accommodate both indoor classroom settings and outdoor activities.
Different acoustic environments created challenges for maintaining consistent audio quality across all eight videos, particularly with outdoor locations and noisy school settings.
Implemented detailed audio post-production protocols for each video, including targeted noise reduction, EQ matching, and comprehensive mixing to ensure a consistent audio experience throughout the series despite varying recording conditions.
Crafting compelling narratives that showcase educational impact through concise, data-driven storytelling and strategic collaboration.
View Live ProjectThe SBCSS Annual Report represents the organization's first comprehensive publication documenting its impact across San Bernardino County. As a lead writer for this inaugural project, I developed engaging, data-driven narratives that highlighted the organization's achievements while establishing a professional tone and journalistic approach that would set the standard for future reports.
Contacted key stakeholders to obtain precise data and statistics, ensuring all information was verifiable and accurately represented the organization's impact.
Applied AP style guidelines to create professional, consistent content that maintained high standards of journalistic integrity while effectively communicating achievements.
Identified opportunities to transform complex data into compelling infographics, enhancing readability and visual engagement while maintaining informational integrity.
Emphasized the organization's positive impact on the broader community, highlighting how educational initiatives extend beyond schools to benefit the entire county.
"SBCSS is revolutionizing early literacy through two interconnected initiatives. Footsteps2Brilliance offers a free comprehensive online platform with over 1,000 interactive books, games and songs in English and Spanish for pre-K through 3rd grade students. In partnership with KVCR, SBCSS launched Learn with Me, an innovative bilingual series blending television and digital content to address kindergarten readiness and 21st-century skill development. Together, these free programs provide a multi-faceted approach to early education, empowering parents to be their first teachers and ensuring equitable access to quality learning resources across various platforms."
Worked with Nancy Sherrod, Early Education and Development Coordinator, to discuss the impact of these programs and the precise metrics that would best exemplify this effect. Collaborated with the lead Creative Designer to create one of the most unique layouts of the report while still adhering to space constraits.
"SBCSS, in partnership with Skillionaire Games, launched an innovative series of free mobile and web games to make career education more engaging."
I worked with Deidra Puentes, SWP K12 Pathway Coordinator, to gather in-depth metrics for the games in this collaboration, selected the most impressive stat for each game and worked with the design team to create a clear, visually-striking layout for the information.
"Over the past year, SBCSS hosted SPARK Your Leadership, an innovative three-part workshop series led by Dr. Sabba Quidwai, to equip educational leaders with essential AI skills. This opportunity develops educator’s AI literacy, mastery of cutting-edge tools, and collaborative AI policy development for K-12 environments. Through sessions focused on the SPARK Framework, ethical AI use, and instructional strategies, participants gained crucial competencies to navigate AI’s rapidly growing impact on education. This proactive approach ensures schools throughout the County are well-positioned to harness AI’s potential responsibly, fostering a culture of innovation that will transform learning for students."
"SBCSS celebrated student artistry through a series of inspiring events in the 2023-2024 school year. From honor band concerts and performing arts showcases to visual art exhibitions and poetry competitions, these events not only offered a platform for the diverse talents of students across the County but also provided an opportunity to practice creativity, build confidence, and enhance critical thinking skills. SBCSS is committed to providing multiple pathways towards a well-rounded educational experience that prepares students for future success."
Contacted key stakeholders across departments to gather accurate program data, success metrics, and impact stories.
Developed comprehensive articles in AP style, focusing on organizational impact while maintaining journalistic standards.
Collaborated with graphic designers to transform complex data into engaging infographics, suggesting layouts and design elements.
Worked with the team to distill comprehensive articles into concise content while preserving key information and maintaining impact.
Assisted in troubleshooting design challenges and provided input on layout to ensure content and visuals worked together effectively.
Worked across organizational boundaries to gather comprehensive information, build relationships with subject matter experts, and ensure accurate representation of each department's contributions.
Demonstrated foresight by advocating for more visual representations of data, which ultimately aligned with leadership preferences and enhanced the report's overall effectiveness.
Successfully navigated the evolving nature of this inaugural project, maintaining a positive approach while flexibly adjusting content to meet changing requirements and preferences.
As the organization's first annual report, there were no established templates or guidelines for content structure, format, or tone, requiring significant exploration and iteration.
Researched best practices in educational reporting while maintaining flexibility throughout the development process. Created detailed drafts that could be easily adapted as the vision for the report evolved.
Initial in-depth articles needed significant reduction to fit the evolving report format, risking the loss of important data and context.
Developed a systematic approach to content prioritization, identifying the most impactful data points and narratives. Worked collaboratively with the design team to transform detailed information into concise text complemented by visual elements.
The project required coordinating with multiple stakeholders, gathering data, writing articles, and collaborating on design within a compressed timeframe.
Established efficient workflows and prioritization systems to manage multiple tasks simultaneously. Maintained open communication with team members to quickly address challenges and adapt to changing requirements.