Turner Blatchley

Connecting through creative, authentic storytelling.

I blend technical excellence with emotional resonance, transforming information into meaningful narratives that inspire action. I'm committed to clarity, accessibility, and purpose-driven messaging that advances educational initiatives while engaging diverse stakeholders.

P. Turner Blatchley
Case Study #1

SBCSS Website Redesign

Transforming an outdated website into a modern, user-friendly digital experience for a complex educational organization.

View Live Project
Timeline 3 months
Role Project Lead & Content Strategist
Platform Finalsite CMS

01 The Challenge

Stakeholder Input

Gathering input from diverse departments across a large organization without getting overwhelmed by competing priorities.

Outdated Platform

Transitioning from an outdated Joomla platform to a modern, education-specific CMS (Finalsite) while ensuring content consistency.

Tight Timeline

Meeting a strict summer launch deadline to ensure minimal disruption to organizational operations.

Content Editor Training

Training and supporting over 60 content editors from across the organization on the new CMS platform.

02 The Process

Discovery & Planning

Analyzed website survey results to understand organizational needs, mapped existing content structure, and interfaced with key stakeholders from each branch.

Website planning process migration checklist email with katie hylton

Architecture Development

Developed the site architecture within Finalsite, created a content migration strategy, and designed the navigation structure to improve usability.

Site Architecture

Top Utility Navigation

SOCIAL MEDIA
HOME
I'M LOOKING FOR...
SCHOOL DIRECTORY

Design & Development

Customized the homepage template to include key features like the hero video, superintendent's message, and board links. Collaborated with graphic design team on color schemes and accessibility features.

Content Migration & Training

Led training sessions and provided one-on-one guidance for content editors. Developed documentation and best practices for consistent content creation across the organization.

Website Wednesdays
One-on-One Sessions
Documentation
Best Practices

Testing & Launch

Developed a comprehensive testing protocol, coordinated with IT services for a smooth transition, and successfully launched between academic years.

03 Key Contributions

Information Architecture

Restructured the entire site information hierarchy to create intuitive navigation paths for diverse user groups.

Content Strategy

Developed consistent voice and tone guidelines while writing copy that adhered to brand standards across the website.

Stakeholder Management

Coordinated between 60+ content editors, executive leadership, and technical teams to ensure alignment throughout the project.

Technical Implementation

Customized templates and page layouts to create a cohesive user experience that met the unique needs of SBCSS.

04 Before & After

SBCSS Website After Redesign
AFTER
SBCSS Website Before Redesign
BEFORE

Drag the slider to compare the previous website design with the modern, user-focused redesign.

05 Skills Utilized

Web Design
Information Architecture
Content Strategy
Copywriting
Project Management
Stakeholder Communication
Training & Documentation
UI/UX Design

06 Outcomes & Impact

Modern Brand Representation

Created a digital experience that accurately reflects the professionalism and forward-thinking nature of the organization.

Improved Content Management

Empowered 60+ team members to manage their own content while maintaining brand consistency and quality standards.

Enhanced User Experience

Created intuitive navigation and mobile-responsive design that serves diverse stakeholder needs from staff to parents to community members.

"Congrats on the website! Looks amazing!!!!"

— Sonal Patel, Ed.D.
Program Manager, Digital Learning and Computer Science Education

Case Study #2

Superintendent's Inspiration Videos

Elevating executive communications with professional video production, creative storytelling, and innovative translation solutions.

View Live Project
Platforms Email Newsletter, YouTube, Social Media
Role Video Producer & Editor
Cadence Monthly

01 Professional Transformation

Before

Before transformation - previous newsletter video style
  • Basic lighting
  • Tight framing
  • No audio processing
  • Quick green screen keying

After

After transformation - improved newsletter video style
  • Professional lighting
  • Improved framing and composition
  • Fully mixed audio with SFX
  • Refined green screen keying
Script Refinement

Collaborated with the communications team to edit scripts for clarity, impact, and natural delivery.

Audio Excellence

Introduced comprehensive audio mixing with natural vocal sound, music scoring, and sound effects to enhance storytelling.

Cinematic Approach

Utilized dual-camera setups with DSLR and varied lenses to create more dynamic and visually engaging content.

Visual Consistency

Designed updated motion graphics that better aligned with the organization's new brand identity and website.

02 Production Process

1

Strategic Planning

Collaborated with the Senior Communications Specialist at the beginning of each month to identify visually compelling events and develop content strategy.

Strategic planning session
2

Script Development

Refined scripts through collaborative reviews, reading aloud to optimize for natural pacing and clarity. Prepared teleprompter content for efficient filming sessions.

3

Event Coverage

Utilized a multi-camera approach to capture dynamic b-roll and compelling interviews with students and staff.

DSLR with Multiple Lenses
Professional Lighting
Efficient Workflows
4

Post-Production

Transformed raw footage into polished, cohesive narratives through meticulous editing, multiple song intercutting, professional color grading, and comprehensive audio mixing.

Color Grading
Audio Mixing
Music Utilization
Motion Graphics
5

Platform Optimization

Created tailored versions for each distribution channel, including a full-length video for YouTube/email embeds and shortened vertical versions for Instagram Reels.

YouTube
Instagram
Email

03 AI Translation Innovation

Expanding Reach With HeyGen AI Video Translation

Led the implementation of cutting-edge AI video translation to create Spanish-language versions of the Superintendent's messages, dramatically increasing accessibility for Spanish-speaking families and stakeholders.

01
Technology Assessment

Contacted education partners, researched and evaluated AI translation platforms and ultimately selected HeyGen for its natural lip-syncing capabilities and voice quality.

02
Script Adaptation

Worked with bilingual staff to optimize and culturally adapt translations for maximum clarity and impact.

03
Technical Integration

Developed a streamlined workflow to incorporate AI-generated content into the existing production process.

04
Quality Control

Established thorough review protocols with Spanish-speaking staff to ensure translation accuracy and natural delivery.

HeyGen AI-translated video with natural lip-syncing and voice matching

04 Impact & Reach

Production Efficiency

Streamlined review process due to meticulous attention to detail, resulting in first-version approvals with minimal revisions needed.

Brand Consistency

Created motion graphics that seamlessly aligned with the organization's new website and overall brand identity.

Amplified Reach

Increased social media engagement by strategically tagging school and district accounts whose students were featured in videos.

Accessibility

Pioneered AI video translation to make content available to Spanish-speaking families and community members.

05 Skills Utilized

Video Direction
Script Editing
Multi-Camera Production
Teleprompter Management
Interviewing
Green Screen Keying
Color Grading
Audio Mixing
Motion Graphics
AI Translation Integration
Social Media Optimization
Project Management

Technical Proficiencies

Final Cut Pro X
After Effects
Canon 5D Mark IV
HeyGen AI

06 Key Takeaways

01

Professional Excellence

Attention to detail in every aspect of production dramatically improved the overall quality and presentation of the Superintendent, enhancing the organization's professional image.

02

Cross-Platform Strategy

Developing optimized content for multiple platforms ensured consistent messaging while maximizing engagement across different audience segments.

03

Innovative Solutions

Implementing AI translation technology expanded content accessibility and demonstrated a commitment to inclusivity and innovative communication approaches.

The revitalized Superintendent's Newsletter Videos successfully elevated the organization's executive communications, creating a more engaging, professional, and accessible platform for connecting with stakeholders across the community.

Case Study #3

Mock Trial Semi-Finals Instagram Reel

Creating emotionally resonant social media content that showcases student voices and amplifies organizational reach.

View Live Project
Platform Instagram Reels
Performance 10,655 Views | 296 Likes | 103 Shares
Role Producer & Editor

01 Content Showcase

Instagram

Event Recap: Mock Trial Semi-Finals

🏛️ What an exciting Semi-Finals! ⚖️

Redlands East Valley High School and the Academy for Academic Excellence brought their A-game to the courtroom in this intense Mock Trial showdown!

These incredible students delivered outstanding performances 👏
Congratulations to both teams on an amazing competition! 🎉

#SBCountySchools #TransformingLives

02 Creative Approach

This reel highlights the creative storytelling techniques I utilize to transform standard event coverage into an emotionally engaging narrative that showcases student achievement and community partnership.

Narrative Interweaving

By intercutting interviews from opposing team members, I created a compelling storyline that built tension and showcased the competitive spirit of the event.

Personal Transformation Story

Featured a particularly compelling student narrative about how the mock trial program transformed him from a shy student into a confident, well-spoken senior.

Authentic Student Voice

Prioritized student perspectives rather than authority figures, letting the participants share their own experiences and passions directly with the audience.

Emotional Pacing

Carefully structured the narrative arc to build emotional investment, using music and editing rhythm to enhance the competitive tension and personal stories.

03 Technical Challenges

04 Results & Impact

10,655 Views

The highest-performing reel in the organization's social media history

103 Shares

Exceptional share rate demonstrating strong audience connection and content value

6.6% Engagement Rate

Significantly above average for educational content on Instagram (1.63%)

Beyond the Numbers

Student Empowerment

Participants expressed pride in seeing their achievements and personal stories highlighted in a professional, engaging format.

Cross-District Collaboration

Established a new standard for social media engagement by tagging participating schools and districts, significantly expanding reach and creating a model for future content.

Community Partnership Showcase

Successfully highlighted the partnership between SBCSS and the County District Attorney's office, strengthening institutional relationships and demonstrating collaborative educational initiatives.

05 Skills Utilized

Storytelling
Video Editing
Audio Editing
Color Grading
Interview Direction
Social Media Optimization
Content Strategy
Audience Engagement
Event Coverage
Cross-Platform Collaboration

Key Takeaways

  • Student Voice Matters: Letting participants tell their own stories creates more authentic and engaging content than institutional messaging.
  • Technical Excellence Enables Creativity: Strong audio/video production skills allow for capturing compelling content even in challenging environments.
  • Cross-Institutional Collaboration Amplifies Reach: Tagging participating schools and districts significantly expands content visibility and engagement.
  • Emotional Storytelling Transcends Specific Events: Content that highlights personal transformation and emotional journeys connects with audiences beyond those directly involved.

Photo Break

My goal is to catch authentic moments that tell compelling stories. I focus on creating visual narratives that highlight moments of human connection, exemplify organizational culture, and showcase impactful events. Each image is carefully composed and edited to convey the intended message while maintaining professional quality and aesthetic appeal.

School Board Meeting
Student Advisory Panel
January 2025
Capturing student voice
School Board Meeting
RUSD Golden Bell Production
February 2025
Capturing collaborative learning
School Board Meeting
CDS Turkey Giveaway
November 2024
Capturing student service

Capturing

Authentic

Moments

School Board Meeting
Academic Decathalon Super Quiz
February 2025
Capturing the joy of student competition
School Board Meeting
Mock Trial Awards
February 2025
Capturing student excellence and team spirit
School Board Meeting
Professional Development Day
October 2024
Capturing collegue connection
School Board Meeting
MUSD Golden Bell Production
January 2025
Capturing student artistry
School Board Meeting
Professional Development Day
October 2024
Capturing inspiration in action

Expertise to catch the moment

Canon 5D Mark IV

Mastery of camera settings for quick adjustments to capture compelling moments before they pass

Professional Lenses

Know-how to match the situation to the right focal length and lens type

Editing Expertise

Advanced skills in Adobe Lightroom, Photoshop and Topaz Labs to enhance images while maintaining authenticity

Lighting Comprehension

Strategic use of situational lighting to enhance visual storytelling in various environmental conditions

Case Study #4

Golden Bell Awards Project

Creating a comprehensive video series to celebrate educational excellence across San Bernardino County.

View Live Project
Timeline 2 Months
Scale 8 Videos
Role Producer, Editor, Audio Engineer, Motion Graphics Designer

01 Project Overview

The Golden Bell Awards, presented by the California School Boards Association, recognize outstanding educational programs across the state. As part of SBCSS's celebration of county winners, our team produced a series of eight videos showcasing these exemplary programs for an awards ceremony at the San Bernardino County School Boards Association meeting.

Series Consistency

Developed a unified visual identity across all eight videos while highlighting each program's unique achievements and educational approach.

Team Collaboration

A project of this magnitude requires extensive teamwork and communication to provide excellent customer service to our educational partners and deliver a high-quality product on time.

On-Location Production

Traveled to multiple school sites across the county, adapting to diverse environments while maintaining a consistent filming approach with dual-camera setups.

02 Creative Approach

03 Project Spotlight: Fontana Summer Bridge Program

The Fontana Unified School District's Summer Bridge Program exemplifies the innovative educational initiatives celebrated in our Golden Bell video series. This program creates a multi-generational mentorship model that helps students transition into high school while developing leadership skills in older participants.

Fontana Unified School District's Summer Bridge Program Video

Creative Direction

For this specific video, I focused on the program's unique peer mentorship cycle. I carefully selected interview segments that demonstrated how older students help younger ones transition to high school, creating a self-reinforcing culture of leadership and support.

Production Approach

Used dual-camera setups to capture authentic student interactions during active program hours. This approach documented genuine mentorship moments that substantiated the interview narratives and showed the program's impact through real-time examples.

Narrative Structure

Structured the video to show how the program creates a positive feedback loop—new students become mentors in subsequent years, strengthening the program's effectiveness over time. This storytelling approach revealed both immediate benefits and long-term program sustainability.

04 Challenges & Solutions

Tight Production Timeline

With eight videos to produce for different districts while maintaining consistent quality, the timeline presented significant challenges for planning, production, and post-production.

Solution:

Developed a systematic production workflow with the communications team that divided responsibilities while maintaining quality control checkpoints. Created reusable motion graphics templates that could be quickly customized for each video.

Diverse Program Environments

Each Golden Bell program operated in different environments with varying visual opportunities and constraints, making it difficult to maintain visual consistency across all videos.

Solution:

Adapted lighting and camera setups for each unique school environment while maintaining consistent interview framing. Created a flexible shooting strategy that could accommodate both indoor classroom settings and outdoor activities.

Audio Consistency Across Locations

Different acoustic environments created challenges for maintaining consistent audio quality across all eight videos, particularly with outdoor locations and noisy school settings.

Solution:

Implemented detailed audio post-production protocols for each video, including targeted noise reduction, EQ matching, and comprehensive mixing to ensure a consistent audio experience throughout the series despite varying recording conditions.

05 Skills Utilized

Video Production
Motion Graphics
After Effects
Final Cut Pro
Interviewing
Audio Mixing
Project Management
Visual Storytelling
Team Collaboration
Educational Communications

Key Takeaways

  • Team Coordination Is Essential: The importance of pre-planning, scheduling, communication, and teamwork made it possible to produce eight high-quality videos on a tight timeline.
  • Technical Craft Creates Cohesion: Utilizing audio mixing, color grading, and consistent motion graphics established a unified identity across multiple videos while highlighting each program's uniqueness.
  • Excellence Inspires Excellence: Witnessing educational innovation across our county motivated all event attendees to continue excelling in their own work and seeking innovative ways to transform lives through education.
  • Human Connection Elevates Content: Being personable and establishing rapport with interviewees created comfortable environments that yielded more authentic, compelling responses and stronger narratives.
Case Study #5

SBCSS Annual Report

Crafting compelling narratives that showcase educational impact through concise, data-driven storytelling and strategic collaboration.

View Live Project
Publication First Annual Report (2023-2024)
Role Co-Lead Writer & Content Strategist
Format Digital Publication

01 Project Overview

The SBCSS Annual Report represents the organization's first comprehensive publication documenting its impact across San Bernardino County. As a lead writer for this inaugural project, I developed engaging, data-driven narratives that highlighted the organization's achievements while establishing a professional tone and journalistic approach that would set the standard for future reports.

SBCSS Annual Report Cover
Inaugural Edition

San Bernardino County Superintendent of Schools

Annual Report 2023-2024

A comprehensive review of SBCSS's impact and initiatives across San Bernardino County's educational landscape.

02 Writing Approach

Guiding Principles

Precision & Accuracy

Contacted key stakeholders to obtain precise data and statistics, ensuring all information was verifiable and accurately represented the organization's impact.

Journalistic Integrity

Applied AP style guidelines to create professional, consistent content that maintained high standards of journalistic integrity while effectively communicating achievements.

visual-recognition
Visual Thinking

Identified opportunities to transform complex data into compelling infographics, enhancing readability and visual engagement while maintaining informational integrity.

Community Focus

Emphasized the organization's positive impact on the broader community, highlighting how educational initiatives extend beyond schools to benefit the entire county.

Featured Passages

Page 6
Spotlight On Literacy

"SBCSS is revolutionizing early literacy through two interconnected initiatives. Footsteps2Brilliance offers a free comprehensive online platform with over 1,000 interactive books, games and songs in English and Spanish for pre-K through 3rd grade students. In partnership with KVCR, SBCSS launched Learn with Me, an innovative bilingual series blending television and digital content to address kindergarten readiness and 21st-century skill development. Together, these free programs provide a multi-faceted approach to early education, empowering parents to be their first teachers and ensuring equitable access to quality learning resources across various platforms."


Worked with Nancy Sherrod, Early Education and Development Coordinator, to discuss the impact of these programs and the precise metrics that would best exemplify this effect. Collaborated with the lead Creative Designer to create one of the most unique layouts of the report while still adhering to space constraits.

Page 8
Worforce Development

"SBCSS, in partnership with Skillionaire Games, launched an innovative series of free mobile and web games to make career education more engaging."


I worked with Deidra Puentes, SWP K12 Pathway Coordinator, to gather in-depth metrics for the games in this collaboration, selected the most impressive stat for each game and worked with the design team to create a clear, visually-striking layout for the information.

Page 10
Sparking AI Literacy Across San Bernardino

"Over the past year, SBCSS hosted SPARK Your Leadership, an innovative three-part workshop series led by Dr. Sabba Quidwai, to equip educational leaders with essential AI skills. This opportunity develops educator’s AI literacy, mastery of cutting-edge tools, and collaborative AI policy development for K-12 environments. Through sessions focused on the SPARK Framework, ethical AI use, and instructional strategies, participants gained crucial competencies to navigate AI’s rapidly growing impact on education. This proactive approach ensures schools throughout the County are well-positioned to harness AI’s potential responsibly, fostering a culture of innovation that will transform learning for students."

Page 11
SBCSS Spotlights Visual and Performing Arts

"SBCSS celebrated student artistry through a series of inspiring events in the 2023-2024 school year. From honor band concerts and performing arts showcases to visual art exhibitions and poetry competitions, these events not only offered a platform for the diverse talents of students across the County but also provided an opportunity to practice creativity, build confidence, and enhance critical thinking skills. SBCSS is committed to providing multiple pathways towards a well-rounded educational experience that prepares students for future success."

03 Collaboration Process

1

Research & Data Collection

Contacted key stakeholders across departments to gather accurate program data, success metrics, and impact stories.

2

Content Development

Developed comprehensive articles in AP style, focusing on organizational impact while maintaining journalistic standards.

3

Visual Strategy

Collaborated with graphic designers to transform complex data into engaging infographics, suggesting layouts and design elements.

4

Refinement & Condensation

Worked with the team to distill comprehensive articles into concise content while preserving key information and maintaining impact.

5

Design Integration & Review

Assisted in troubleshooting design challenges and provided input on layout to ensure content and visuals worked together effectively.

Cross-Departmental Coordination

Worked across organizational boundaries to gather comprehensive information, build relationships with subject matter experts, and ensure accurate representation of each department's contributions.

Design-Content Synergy

Demonstrated foresight by advocating for more visual representations of data, which ultimately aligned with leadership preferences and enhanced the report's overall effectiveness.

Adaptability & Resilience

Successfully navigated the evolving nature of this inaugural project, maintaining a positive approach while flexibly adjusting content to meet changing requirements and preferences.

04 Challenges & Solutions

Undefined Format & Scope

As the organization's first annual report, there were no established templates or guidelines for content structure, format, or tone, requiring significant exploration and iteration.

Solution:

Researched best practices in educational reporting while maintaining flexibility throughout the development process. Created detailed drafts that could be easily adapted as the vision for the report evolved.

Content Condensation

Initial in-depth articles needed significant reduction to fit the evolving report format, risking the loss of important data and context.

Solution:

Developed a systematic approach to content prioritization, identifying the most impactful data points and narratives. Worked collaboratively with the design team to transform detailed information into concise text complemented by visual elements.

Tight Timeline

The project required coordinating with multiple stakeholders, gathering data, writing articles, and collaborating on design within a compressed timeframe.

Solution:

Established efficient workflows and prioritization systems to manage multiple tasks simultaneously. Maintained open communication with team members to quickly address challenges and adapt to changing requirements.

05 Skills Utilized

AP Style Writing
Data Analysis
Content Strategy
Information Design
Stakeholder Management
Visual Communication
Research
Editing & Proofreading
Cross-Functional Collaboration
Adaptability

Key Takeaways

  • Forward-Thinking Design: Early identification of infographic opportunities proved prescient as leadership preferences evolved, demonstrating strategic foresight in content development.
  • Foundational Research: Though the final product was considerably condensed, the comprehensive initial research and writing provided an essential foundation that ensured accuracy and impact.
  • Adaptable Process: Successfully navigated the evolving nature of an inaugural publication by maintaining flexibility while ensuring core messaging and data integrity remained consistent.
  • Cross-Functional Value: Demonstrated ability to work across organizational boundaries, collaborating with stakeholders, content creators, and designers to produce a cohesive final product.

Thank You for Reviewing My Portfolio

I appreciate the time you've taken to explore my work. Each project showcased here represents not just a final product, but a process of collaboration, problem-solving, and strategic thinking used to drive meaningful results.

During our interview, I welcome questions about any specific aspects of these projects that interest you—whether it's the technical challenges of the website redesign, the storytelling approach in each video production, or the collaborative process behind the annual report.

I'm passionate about creating communications that connect authentically with audiences while advancing organizational goals. I'd be delighted to discuss these projects in greater depth and share my vision for which strategic initiatives can help enhance future communication efforts.

In partnership,

Contact Information

Email
ptblatchley@gmail.com
Phone
(909) 708-9907